As a brand, we strive to be innovative. It has got us thinking about the activities of people who have this very quality. Do they share habits or circumstances that aid their innovative disposition?...

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When you search the words 'startup culture' on Google Images, you're likely to be greeted by hundreds of photos of 20-somethings laughing around a brightly coloured table or diving into adult-sized ball pools. When...

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Great. I’ve ripped, shredded, squashed and put as much as possible in one recycling bag and the street is full of recycling bags. This is just one street’s worth. How much recycling are we...

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The concept of the capsule wardrobe was born in 1985 when Donna Karan gifted the world with her Seven Easy Pieces collection. The idea was simple: these seven pieces were designed to be minimalist,...

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Do you feel like you're fighting a losing battle with your wardrobe? Whether you're tired of feeling a wave of disappointment every time you take a look inside or you're eager to be a...

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  One of the most common compliments we receive when it comes to our Waterproof Mac is how versatile it is. This is music to our ears because we're really passionate about creating women's waterproof...

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If you’re visiting the UK this summer, you might be wondering what to wear during your stay. The UK is world-famous for unpredictable weather. Will it rain? Quite possibly. Will the sun come out?...

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With adverts, influencers and magazines singing the benefits of anti-wrinkle creams and tabloid horror stories warning us of the perils of ageing, it’s no wonder that many people hate the thought of getting older. Not...

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Whether you're protecting yourself from a torrential downpour on your way to work or you're about to embark on a rainy weekend in the Lake District, a raincoat has become a necessary staple of...

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"None of your shower-proof nonsense" Emerald Street  Whether you are going up a mountain or doing the daily commute to work, we've put together a guide to understanding a jacket’s waterproof capabilities and what it can...

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