As a brand, we strive to be innovative. It has got us thinking about the activities of people who have this very quality. Do they share habits or circumstances that aid their innovative disposition? Is there something we can do to make us more inventive, original and creative? There seem to be three main activities …

When you search the words ‘startup culture’ on Google Images, you’re likely to be greeted by hundreds of photos of 20-somethings laughing around a brightly coloured table or diving into adult-sized ball pools. When you team these images with an abundance of 30-under-30 awards lists and increasing pressure to ‘settle down’ and focus on family …

Great. I’ve ripped, shredded, squashed and put as much as possible in one recycling bag and the street is full of recycling bags. This is just one street’s worth. How much recycling are we creating? Is this actually good? How do we create so much to be recycled in the first place? Having worked in …

In recent weeks, news publications and social media has been filled with conversations relating to retailers selling clothes at rock-bottom prices. Sometimes, these prices are so low you wouldn’t even think they could pay for the buttons! So, we thought you may be interested in knowing a bit more about the inner workings here at Protected …

The concept of the capsule wardrobe was born in 1985 when Donna Karan gifted the world with her Seven Easy Pieces collection. The idea was simple: these seven pieces were designed to be minimalist, versatile and the antithesis to the cluttered and overflowing wardrobe so many had grown accustomed to. Of course, as one of …

Do you feel like you’re fighting a losing battle with your wardrobe? Whether you’re tired of feeling a wave of disappointment every time you take a look inside or you’re eager to be a little more sustainable, here are a few small but impactful changes to make to your wardrobe. Invest in timeless pieces The …

One of the most common compliments we receive when it comes to our Waterproof Mac is how versatile it is. This is music to our ears because we’re really passionate about creating women’s waterproof coats that can be worn for a number of occasions and in a variety of locations. When you buy one of …

If you’re visiting the UK this summer, you might be wondering what to wear during your stay. The UK is world-famous for unpredictable weather. Will it rain? Quite possibly. Will the sun come out? It might do. Could the weather fluctuate throughout the course of a day? Who knows! Team erratic weather with the huge …

With adverts, influencers and magazines singing the benefits of anti-wrinkle creams and tabloid horror stories warning us of the perils of ageing, it’s no wonder that many people hate the thought of getting older. Not only are we told to prevent wrinkles and fear grey hair, we’re also under immense pressure to achieve big milestones …